Google Vs Facebook

 

The face-off between Google and Facebook is inevitable; according to Alexa.com, either Google and Facebook are ranked number 1 or number 2 in different countries around the world.

The question, which is better, in terms of marketing?

Let’s talk about Facebook then. According to internet research statistics, we can actually see that internet users all over the world, spend the most time on Facebook than anywhere else. Facebook is a very good platform for social connections; you can receive updates and news from your friends on Facebook at a very fast speed and on real time. This is good news for marketers because Facebook actually enhances viral word of mouth between Facebook users and their friends.

Viral marketing on Facebook is virtually free all you need is to connect and interact with your clients constantly. You can also pay to advertise on Facebook to connect with prospects that fits well into your targeted audience profile and thus increase your chances of potential business revenue from Facebook

Google is still the Godfather of Search today. And a good search marketing campaign on Google can actually have relatively better results in terms of marketing conversion.

Why is it so? People search when they are looking for something they wanted so badly and urgently. That means that the probability of them buying, will be very high because they need something right now and right at this moment.

 Google, in terms of search, did a pretty good job than Facebook. This searching lifestyle has somehow integrated into our lives. When we search for something online, we will say, “we google for something”. The time on Google need not be longer because the search results are very fast and it brings the users to another website address. The time on Facebook is longer because people are spending time playing games, chatting, uploading their activities on Facebook like a personal diary. So comparing Facebook and Google on the basis of time spent on website may not be a good indicator to measure which is an more effective form of marketing method.

Facebook is great for branding purposes rather than marketing purposes. The probability of ad conversion may not be higher than Google search because Facebook users may not have that immediate need of the products and services the moment they see the ads that Facebook advertisers  display or see their friends recommends your brand on their walls; In short, Facebook enhances your branding through peers recommendation which helps the spreading of words fast.

 So, if I were you, I would use both of them. Google for your marketing purposes and Facebook for branding purposes. This is because both Google and Facebook have their own uniqueness and benefits for the brand.