Previous Panda Updates

Previous Panda Updates:

1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

Facts About Internet/Internet World

Internet World is officially Europe’s largest and longest-running event for digital marketing and online business. In the past researches of 2011 Online advertising revenue in China beats newsprint for 2011 for the first time ever.

Many researches say the internet will be dominant by 2012 and somehow it is very true with several analysis, facts and figures.

China Internet Market Revenue-:

 

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010; these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of 2011.

The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.

WHY SEO/ SEO Importance

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.

This situation could apply to a web site. Can potential customers locate your current web site easily? Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.

SEO IMPORTANCE-:

Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.

Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are getting success with SEO to get more traffic. The exchanging of link and made directory can enhance the traffic towards the site.

A Search Engine Optimizer needs to look for the new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. A Search Engine Optimizer must be aware about the latest tools to get submitting text over free article directories.

The ultimate goal for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.

Social Media Optimization/Marketing

Social Media Marketing is currently the fastest growing segment of Internet and Digital Marketing. Due to its phenomenal growth and influence, it is key that businesses utilize the opportunity that Social Media offers.

Change in technology and evolution of social relation online resulted in new way of marketing. This technique of marketing is better than traditional way of marketing especially for new emerging companies these companies get quick result and exposure through social media marketing.

Social media” covers a large area of topics and has come to have different connotations. We can easily understand how we can use social media marketing technique for promotion. Let’s take an example from our daily life it’s very similar to our social network in daily life. As we keep contact with our neighbors, our colleagues and with our society so because of that they recognize us really well and knows about our nature same apply with social media marketing just a difference is that we work online or through some other electronic media for it and searches relevant resources related to our site or business and then promote it through SMO methodology.

SMO Mainly Includes-:

A. Social Bookmarking
B. Forum Promotion
C. Promotion on Social Networking Site ie, Orkut, Facebook, Myspace, Flicker, Digg, etc
D. Blog Promotion
E. Article Writing
F. Article Submission

How To Optimize!!! Yahoo Optimization

Before the arrival of Google, Yahoo! was the most popular search engine. When Google arrived, Yahoo had to face tough competition. Google brought with itself indisputably precise search results thereby occupying the leading position and making it the preferred search engine among the web-surfers. However, it is estimated that about 20-25 per cent of searches are conducted on Yahoo! Another major player on the market is MSN, which means that SEO professionals cannot afford to optimize only for Google but need to take into account the details of the other two engines (Yahoo! and MSN) as well.

 SEO experts need to focus on Yahoo search engine optimization for capturing the 20-25 per cent of the market share in terms of the searches conducted on Yahoo.

Optimizing for three search engines simultaneously is not an easy task. Initially, the SEO community believed that the algorithm of Yahoo! was on deliberately just the opposite of the Google algorithm because pages that ranked high in Google did not do so well in Yahoo! and vice versa.

For Yahoo search engine optimization, the basic approach remains the same. Like all search engines, Yahoo! too spiders the pages on the Web, indexes them in its database and later performs various mathematical operations to produce the pages with the search results. Yahoo! Slurp is the second most active spider crawler on the mesh. Just like other bots, Yahoo! Slurp will be able to find your web page only if the important elements of the SEO mix are present to take your web page to the top position. You can use the Search Engine Spider Simulator to check if your pages are spiderable.

You can use several techniques to optimize your website for Yahoo and improve your Yahoo search engine results. Currently Yahoo is using the Open Directory Project, or DMOZ, and Inktomi's base for ranking web pages. Open Directory Project is a large community of volunteer website editors on the Internet. Yahoo uses the relevancy of the title, description and category meta data from your web pages to determine whether to show your website in the search results. Yahoo also uses some of the technologies that it developed for determining which website to include in the search results.

Many of the optimization techniques that are used with other search engines are used with Yahoo too. The main and the most important thing to do to optimize your website for Yahoo is to focus on keywords, title tags and meta tags for your web pages. 

Selecting the right keywords and key phrases for your web pages is very important. Make sure the keywords you selected represent the content of your web page. Go through the content of your web pages and make sure that you have the right keyword density for each page. Do not, however, overuse you keywords. The content of the web page should remain meaningful after the keyword density optimization process is completed.

You also need to include the keywords that you selected for the web page in the title tag and in the description that you will use in the meta tags. Yahoo checks your meta tags during the process of determining the relevancy of your web page. However, you need to vary your title, description and meta tags for each individual page. Optimize your meta tags on all secondary pages in addition to the home page. 

An addition to all the techniques described above, you need to make each one of you web pages useful to the visitor by providing helpful and important content. Don’t just create the web pages that include garbage as it will not help you and can even hurt you. Each of your web pages should also be user-friendly and easy to use and navigate.

Tips To Stay Safe From Changing Of Penguin & Google Panda Updates

•  Always focus on high quality content. Write at least 400-500 words articles.After these Google Updates I feel that Google is giving priority for the content with more words but I recommend you to keep the content short and concise otherwise no one will read your content.Get more comments though you write a short articles then your articles will rank high.
• Give proper h2,h3 tags in your posts.
• Don't copy or don't post duplicate content.
• Avoid keywords stuffing.
• Don't use automated link building services.
• Have a good social media presence.
• Don't buy or sell links.
• Have a glance at your links which are indexed in google.You can do that by typing site:domain-name.com in google search.Some times google may index low quality content and posts without your notice,you have to remove them as soon as you identify them or else you may fall in trouble.
• Don't depend on Google solely,A single Google update can sweep your whole traffic.Optimize your site for all the search engines and try to build loyal readers for your blog.
• Use social networking sites to bring traffic to your blog.Use StumbleUpon,Digg and you tube very effectively as they can be a source for unlimited traffic.

Google Vs Facebook

 

The face-off between Google and Facebook is inevitable; according to Alexa.com, either Google and Facebook are ranked number 1 or number 2 in different countries around the world.

The question, which is better, in terms of marketing?

Let’s talk about Facebook then. According to internet research statistics, we can actually see that internet users all over the world, spend the most time on Facebook than anywhere else. Facebook is a very good platform for social connections; you can receive updates and news from your friends on Facebook at a very fast speed and on real time. This is good news for marketers because Facebook actually enhances viral word of mouth between Facebook users and their friends.

Viral marketing on Facebook is virtually free all you need is to connect and interact with your clients constantly. You can also pay to advertise on Facebook to connect with prospects that fits well into your targeted audience profile and thus increase your chances of potential business revenue from Facebook

Google is still the Godfather of Search today. And a good search marketing campaign on Google can actually have relatively better results in terms of marketing conversion.

Why is it so? People search when they are looking for something they wanted so badly and urgently. That means that the probability of them buying, will be very high because they need something right now and right at this moment.

 Google, in terms of search, did a pretty good job than Facebook. This searching lifestyle has somehow integrated into our lives. When we search for something online, we will say, “we google for something”. The time on Google need not be longer because the search results are very fast and it brings the users to another website address. The time on Facebook is longer because people are spending time playing games, chatting, uploading their activities on Facebook like a personal diary. So comparing Facebook and Google on the basis of time spent on website may not be a good indicator to measure which is an more effective form of marketing method.

Facebook is great for branding purposes rather than marketing purposes. The probability of ad conversion may not be higher than Google search because Facebook users may not have that immediate need of the products and services the moment they see the ads that Facebook advertisers  display or see their friends recommends your brand on their walls; In short, Facebook enhances your branding through peers recommendation which helps the spreading of words fast.

 So, if I were you, I would use both of them. Google for your marketing purposes and Facebook for branding purposes. This is because both Google and Facebook have their own uniqueness and benefits for the brand.

Meta Keywords Are Back

Well, technically, it’s not the same meta keywords tag that died years ago for traditional SEO purposes.

No, it’s a new news_keywords metatag that Google just announced today and only works for news publishers that are sources in Google News. The new metatag essentially gives publishers some freedom to be more creative in their headlines and article copy, and not have to worry about cramming keywords in everything they publish. Here’s a quick explanation from Google News Product Manager Rudy Galfi:

The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.

Similar in spirit to the plain keywords metatag, the news_keywords metatag lets publishers specify a collection of terms that apply to a news article. These words don’t need to appear anywhere within the headline or body text.

Google has already published a help page showing how to implement the news_keywords meta tag, which is like this:

meta name=”news_keywords” content=”World Cup, Brazil 2014, Spain vs Netherlands”

Publishers are limited to 10 news keywords and they have to use commas to separate each one. (Talk about back to the future, right?)

Google also warns that using the news_keywords meta tag isn’t a quick path to ranking better in Google News. It’s only one signal, and “high-quality reporting and interesting news content remain the strongest ways to put your newsroom’s work in front of Google News users.”