WHY USE HEADING TAGS

Use Of Heading Tags

Heading tags  are used to differentiate the heading of a page from the rest of the content. These tags are also known as HTML header tags, head tags, heading tags and SEO header tags. The most important heading tag is the h1 tag and least important is  h6 tag. In HTML coding the header tags from h1 to h6 form a hierarchy. This means that if you skip any of the tag numbers the heading structure will be broken, and this is not good for On-Page Optimization in SEO.

 The coding should be something like what is shown below:

<h1>Main Heading</h1>

<h2>Secondary Heading 1</h2>

<h3>Sub-section of the secondary heading 1</h3>

<h2>Secondary Heading 2</h2>

<h3>Sub-section of the secondary heading 2</h3>

Note::::“ The h1 tag is the most important tag. Every page must have an h1 tag.”

Advantage using Heading tags:

The heading tag is used to represent different sections of web page content. It has an impact on both theSEO and usability of your site.

Header tags from an SEO point of view:

1.     Relevancy: Web Crawlers check the relevancy of the header tag with the content of every page.

2.     Keyword Consistency:  Web crawlers check the keyword consistency between the header tags and other parts of the page.

3.     The Importance of an h1 Tag: The h1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page <title> does.

4.     Enriched User Experience: Heading tags give the user a clear idea of what the page content is about. Search engines give much importance to user-experience on a site, meaning the presence of heading tags becomes an important component of SEO.

Header tags from a usability point of view:

1.     For users of the web who must use a screen reader, it is easier to navigate sections of content by referring to properly structured headings on a page.

2.     The h1 heading tag (main heading) of a page gives users a quick overview of the content that is to follow on the page.

3.     By reading the different heading tags, users can scan a page and read only the section they are interested in.

4.     The primary use of heading tags is for SEO, not to gain the larger, more prominent fonts; but the presentation of a web page does look cleaner with the presence of these tags.

Things you should not be doing with heading tags:

1.     Do not stuff your heading tags with keywords.

2.     Do not use more than one h1 tag on a page unless really necessary. Usually pages will have a single h1 heading and including two might make search engines think this as an attempt to include more keywords for SEO in multiple h1 tags. It is better to divide the content into two separate topics on individual pages with their own h1 tags. This makes more sense to both readers and the search engine spiders, however, using multiple h1 tags is allowed.

3.     Do not use heading tags as hidden text. Any hidden text can result in penalties for your site, especially if the hidden part is a component that effects SEO.

4.     Do not repeat heading tags on different pages of your site. It is a good practice to have unique heading tags throughout your site.

5.     Do not use the same content in your page’s h1 tag as in your meta title tag.

6.     Do not use heading tags for styling text but use them for presenting organized and structured content on pages. Use CSS style sheets for the purpose of styling.

What To Follow SEO (Search Engine Optimization)

Effective SEO (Search Engine Optimization) strategies can make a site more crawl able. Search engine optimization is simply means what a user is search on search engines and where our web links appear on search engines. Its a fight between a user search query and your web rank on search networks.

So if you want to appear on top on search results you have to follow "White Hat SEO" techniques, which can make your site more visible to search user as well as web crawlers (spiders). Good SEO is also means good marketing, well defined marketing techniques, thinking about creative ways to make a site more compelling. The result of making a good website is to improve awareness of that site on the web.

The opposite of "white hat seo" is something called "black hat web spam" a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. Search Engines (Google) see all sorts of web spam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

The goal of many of Google ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. Search Engines also want  great sites for users, not just algorithms, to see their effort rewarded.

Link Schemes
 
Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links influences your ranking. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity.

The following are examples of link schemes which can negatively impact a site's ranking in search results:

• Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
• Excessive link exchanging ("Link to me and I'll link to you")
• Linking to web spammers or unrelated sites with the intent to manipulate PageRank
• Building partner pages exclusively for the sake of cross-linking
• Using automated programs or services to create links to your site.

Here are a few common examples of unnatural links that violate Google guidelines:

• Text advertisements that pass Page Rank


• Links that are inserted into articles with little coherence, for example:
  most people sleep at night. you can buy best blankets at shops. a blanket keeps you warm at night. you can also buy a wholesale heater. It produces more warmth and you can just turn it off in summer when you are going on france vacation.


• Low-quality directory or bookmark site links.


• Links embedded in widgets that are distributed across various sites, for example:
  Visitors to this page: 1,675 

         home loans

• Widely distributed links in the footers of various sites


• Forum comments with optimized links in the post or signature, for example:
  Thanks, that’s great info!
  - Paul
  paul's laptop san diego laptop best laptop san diego

 The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. .
 

10 Future Google SEO changes

Mohsin Khan

10 Future Google SEO changes!!!!

1.  Penguin Updates

The next generation Penguin update, Penguin 4 (AKA Penguin 2.0), which is expected to launch in the next few weeks, will go deeper and have more of an impact than the first version of that Penguin update. So expect that we will hear more of an outcry from the SEO community when this does launch.

2.  Advertorials

Earlier this year, Google went after some websites for using advertorials as a means to artificially inflate their link profile. Matt Cutts said Google will soon take a stronger stance against those using advertorials in a means that violates their webmaster guidelines.

3.  Spammy Queries

While queries that tend to be spammy in nature, such as [pay day loans] or some pornographic related queries, were somewhat less likely to be a target for Google’s search spam team – Matt Cutts said Google is more likely to look at this area in the near future. He made it sound like these requests are coming from outside of Google and thus Google wants to address those concerns with these types of queries.

4.  Going Upstream

Matt Cutts said they want to go more “upstream” to deter link spammers and the value of the links they are acquiring from the sources. This seems to imply to me that Google will go after more link networks, like they’ve done in the past.

5.  Sophisticated Link Analysis

Matt promises that Google is going to get even better at their link analysis. Google’s head of search spam explained that Google is in the early stages of this much more “sophisticated” link analysis software but when it is released, they will be much better at understanding links.

6.  Improvements On Hacked Sites

Google has done a lot of work with hacked sites and their index, specifically labeling the search results of potentially hacked sites, removing those sites and also warnings webmasters about the hack. Matt said Google is working on rolling out a new feature to better detect hacked sites in the upcoming months. Cutts also added they plan on improving webmaster communication in regards to hacked sites.

7.  Authority Boost

Google hopes to give sites that are an authority in a specific industry, community or space a ranking boost. So if you are an authority in the medical or travel spaces, Google hopes that related queries will return your site above less authoritative web sites.

8.  Panda Sympathy

While many sites have been impacted by the Google Panda update, Matt Cutts said that many of those impacted are borderline cases. Google is looking for ways to “soften” that impact by looking at other quality metrics to move those on the line to not be impacted by the Panda algorithm.

9.  Domain Clusters In SERPs

The number of clusters of the same domain name showing on the first page of Google’s search results should lessen this year. Google’s Matt Cutts said they want to make the search results on the first page even more diverse, but when you click to the second results page, you may be more likely to see clustered results from the same domain name. Google is constantly tweaking how many search results from the same domain name show up on a single page of search results.

10.  Improved Webmaster Communication

As always, Google is always saying they want to improve their communication with webmasters. Matt Cutts said to expect even more detailed examples within webmaster notifications received within Google Webmaster Tools.

Previous Panda Updates

Previous Panda Updates:

1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

Facts About Internet/Internet World

Internet World is officially Europe’s largest and longest-running event for digital marketing and online business. In the past researches of 2011 Online advertising revenue in China beats newsprint for 2011 for the first time ever.

Many researches say the internet will be dominant by 2012 and somehow it is very true with several analysis, facts and figures.

China Internet Market Revenue-:

 

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010; these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of 2011.

The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.

WHY SEO/ SEO Importance

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.

This situation could apply to a web site. Can potential customers locate your current web site easily? Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.

SEO IMPORTANCE-:

Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.

Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are getting success with SEO to get more traffic. The exchanging of link and made directory can enhance the traffic towards the site.

A Search Engine Optimizer needs to look for the new keywords and work on specific key words to get new traffic. Many SEO tools are useful to get article or text submission automatically. A Search Engine Optimizer must be aware about the latest tools to get submitting text over free article directories.

The ultimate goal for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.

Social Media Optimization/Marketing

Social Media Marketing is currently the fastest growing segment of Internet and Digital Marketing. Due to its phenomenal growth and influence, it is key that businesses utilize the opportunity that Social Media offers.

Change in technology and evolution of social relation online resulted in new way of marketing. This technique of marketing is better than traditional way of marketing especially for new emerging companies these companies get quick result and exposure through social media marketing.

Social media” covers a large area of topics and has come to have different connotations. We can easily understand how we can use social media marketing technique for promotion. Let’s take an example from our daily life it’s very similar to our social network in daily life. As we keep contact with our neighbors, our colleagues and with our society so because of that they recognize us really well and knows about our nature same apply with social media marketing just a difference is that we work online or through some other electronic media for it and searches relevant resources related to our site or business and then promote it through SMO methodology.

SMO Mainly Includes-:

A. Social Bookmarking
B. Forum Promotion
C. Promotion on Social Networking Site ie, Orkut, Facebook, Myspace, Flicker, Digg, etc
D. Blog Promotion
E. Article Writing
F. Article Submission