Why Web Content Is An Important Factor In Internet Marketing?

Hello Guys,

So today I am going to share few important factors related to web content  and why it is important.

As we all know that now days  Internet Marketing is become one of the most important strategy to promote any information on the web.

Then why business owners do not paying much attention towards their web content.?

What Is Web Content?

 

Web content is basically the text, images or videos which we generally use in our web pages to attract our online users/customers. Here in web marketing our examiner is our user, If our content is not good or it is not written as per the requirement of the users  then there are very few chances to obtain maximum marks.

I am agree with the fact that it’s not easy at all to understand the requirement  of online users that what he/she exactly want to see on web. But to achieve such type of challenges we have to adopt several  practices like content analysis, competitor analysis, check copied content, avoid grammatical mistakes, use thin content, use images, use videos. On a simple node content should be specific and as per the topics or headings.

Also using language translator on websites is a good idea, because it is not necessary that the user who is accessing your website is familiar with the language which you are using in your web pages/site.

Few are the major points which are important while writing the web content -:

•          Try to explain the facts and figures related to your business model.
•          Try to explain major or minor specifications.

•          Before writing any content keep in your mind that user is not much literate about the topic on which you are writing/explaining. So just think at once that how much you are able to educate an illiterate user with the help of online web presence.

•          Think about the users not about the search engines.

•          Focus on topics or headings.

•          Content should be relevant as per the page headings, urls, title.

•          Images must be relevant.

•          Design and develop your own images, copy paste is not a good idea at all..

•          Description must be specific, thin and quality. (It is something  on the very first sight user must say wow).

•          Proper link structure.

•          Proper navigation.

•          Attractive/catchy themes.

•          Use punch lines.

•          Educate users with the help of content (best example till now Wikipedia)

•          Avoid content duplicacy.

Web Content is basically online presentation in which you have to explain your own thoughts or views to educate your online users or customers.

Sometimes I observed that the pages with very high quality content are not much preferable by users. The fact behind is that it might be possible that the user do not want to see or a user is not much interested to see or to read that much quality of content. But in several cases high quality content is preferable.

Quality of content is depend upon the type of the user or targeted customers.

For Example:

•  Research Scholars, Doctors, Engineers, Lawyers generally prefer high quality content websites because they love to read and they love to learn.

• Business Owners, Real Estate Agents, Brokers, Marketing professionals  generally prefer low quality content websites or prefer to see what exactly they want to see they never ever prefer to  waste their  time in reading  the whole  paragraphs because there main concern is not research it is something related to  business.

• Children’s, babies prefer to see images or funny images in websites because they got attracted with images, they do not prefer paragraphs, content or text in websites.

So,  finally before writing any text or developing any website we first have to think about our users, about our customers.

We have to be very much specific on the topics, headings which we are using in our website.

Quality simply means that a user become educated or get attracted by visiting a website. Its upto you that how you will educate users either with text, images or videos or online content.

Recommendation To Run Google Adwords For Tech Support (USA/Canada/U.K/Australia)

Hello Friends,

As we all know that Google Ad words suspended almost 50k accounts for tech support industry in the last year Sep-2013. After that several PPC Professionals or Internet Marketing Companies start running doing PPC campaigning on bing/yahoo ad center and getting volume, but again through bing/yahoo ad center we have several clicks or visitors but we don't have good volume or targeted customers, which results heavy spending and very low sale. But again business professionals/owners not going to ready to give transparency with their web content or business module to their users.

We should know or we should learn that Internet Marketing is all about for user safety not for spiders or web crawlers. SEM (Search Engine Marketing) is not at all about raising the bids or to increase daily budgets, its all about to be transparent with your business module, with your content on web pages, its all about true information that what you are providing to your online customers, and how will you provide services/products to them.

For Technical Support-:

We should understand the value of content in our web pages, we should educate our customers through our online content, we should be very clear about plans and prices, we should be very clear that “we are not associated with any brands” and if we are then we have to mention the same, we should mention our all contact details on every web page because a user must have to know that after dialing toll free number where his call will be landed either in India, Philippines, USA, Canada or any part of the world.

Importance Of Content In Web/Landing Pages-:

Importance of content in web pages again a very important factor which is generally a lagging part for PPC/ Ad words professional. Because several Ad words Professional/Business Owners still think that raising the bids will improve your ad positions in search results, which is not at all true. We should understand that every search engine always love to see quality in your web content, they always love to see transparency in your content, they always prefer to see quality or relevant content in your web pages, they always like to see that how much your content is easy to read or easy to catch for your users. So please do not miss guide your online users or customers.

If You Are Third Party Technical Support-:

If you are third party technical support then you need to be very careful with your web content and ad text.

Why so-:

If you are third party and not associated with any brand then please do not use any brand term like Apple, HP, Dell, Toshiba, Lenovo Brother, Epson, Facebook etc in your ad text, if you do that then later or sooner you will be penalised by Google or suspended by Google. It is true that Google was allowing to use brand terms in ad text before Sep-2013 but now Google is not allowing to use any brand terms in your ad text and also in your landing pages.

For third parties better to use generic terms

Like-:

Support For Computers.

Support For Smart Phones.

Support For Operating System.

Support For Printers etc.

Instruction For Technical Support Sales Agents-:

Here I am going to mention few Instructions to sales agents who belongs to Technical Support Industry, Instructions are funny but we need to take care.

1. Avoid using terms like hacking, hijacking, foreign attackers in pc/laptop or some related terms in your sale pitch.
2. Charge them for the exact issue or exact problem.
3. Take remote if you only think that issue is not fixable without remote.
4. No need to offer them life time support because you know your plans will be valid maximum up to a year which is clearly mention in your website.

If sale agents are not going to adopt best practices in there sale pitch then never expect that an Ad words professional will help you to generate a good volume. (Its not a warning its a recommendation to adopt best practices and to avoid bad practices because you all know very well that Google take only few seconds for suspension and take number of months to fix the issue.)

Toll Free Numbers-:

Avoid using toll free numbers in any ad text, better to use call extensions only if you want to highlight your number with your ad text.

In last I would like to recommend few key factors for Ad words Professionals to run tech support or any business with Google Ad words.

1. Focus on quality and relevant content in your web/landing pages.
2. Think about user safety if you want to run your ads for long with Ad words.
3. Contact details must be physical.
4. It hardly matters that you are running ad words account from which part of the world you should be loyal with your online customers with your online web content.
5. Never ever miss guide your online customers.
6. No need to hide any thing what you are just mention the same in your web pages.
7. Never depend on one landing page, use different landing pages to measure online user interaction.
8. Ad text must be relevant to your landing pages also with search queries or keywords.
9. Focus on quality score. (Better to use those keywords which having quality score more than 5).

I hope this post will help you guys that how to run ad words to avoid suspension by Google.

Google Ad Words For I.T Tech Support Industry

Google Adwords For I.T Tech Support Industry

As we all know that Google always changes their terms and policies for online advertisers, Google want to give a proper information to the end user and google wants to gain user experience. On the basis of this Google want to improve search results as much as possible for the end user.

In last month (Sep-2013) Google suspended several accounts from India who are running their tech Industries from India and providing support to U.S.A or Canadian customers.

The main reason behind such suspensions is that most of the companies providing support for one or two years but they get closed suddenly after 3-4 months. And when customer make a  call on those  toll free numbers so they don’t get any response or no response because company is no more in the market.

So I Simply want to say that google want only trusted companies in their search results to gain the  faith of end user. We need to be very careful while selling any support/services  to customers because we are here to gain faith and if we cannot do that so I think we do not have any right to run any business. Transparency, loyalty, faith, trust must be require to run the business.

As we all Know what is S.A.L.E = Satisfy All Loyal Efforts.

About Ads :

In adwords we generally run ads on the basis of landing page, display and destination urls, keywords, ad text, ad extensions etc.

Customers/User  generally  type keywords according to his/her issue and what ever link they found on the top of search results  they generally contact to that website/link or company without knowing that to whom I am talking is a trusted company or not because customer have a faith on Google.

So to keep this faith and to gain this faith Google decided to give most accurate results to the end user either in paid/inorganic listing or natural/organic listing.

Landing Pages For Tech Support Industry:

  

Here I am sharing my experience with you guys that how to design or develop Tech Support website to avoid suspension.

  

•   Disclaimer : Clearly mention your disclaimer which is visible to customers without scrolling down. Disclaimer should be clear and provide as much information as much as possible.

Example Of Disclaimer: CompanyName is a THIRD-PARTY SERVICE provider for software related issues in desktops, laptops, and peripherals. We provide services through our pool of trained specialists and experts who are certified by leading technology companies. The brand names, trademarks, logos, company names used in the site and belong to their respective owners. Brand names, trademarks, logos, company names used in the site are for representation purposes only.

• Plans and Pricing : You need to mention your plans and pricing on every landing page. Pricing should be clear and provide the information that what user will get in what pricing. Here is the example that how your plans and pricing need to be visible to user:

• Copied Content: As we all know for best optimized site “CONTENT IS KING” so use fresh content on your landing pages as much as possible. Please do not copy paste otherwise Google will suspend account. 
•   Contact Us Page: On Contact Us page their must be physical address not PO BOX only. and also use Google map to locate your office address. Also use actual mobile number don't use VOIP ( Voice Over Internet Protocol) based number in billing information
• Disclaimer On Images: Required to mention clear disclaimer about different brands 
•   Toll Free Numbers:  Do not use any toll free number with ad text.
• On every page you must have to mention Disclaimer, Pricing & Plans, Refund Policy, Privacy Policy, Contact Details (Actual Details) 
• About Page Content : Always use simplified content to explain your services/product or support, do not copy paste, Your message should informative as much as possible it looks like helping or guiding your customers rather then selling.
• Add Value: Add value in your content it simply means that try to use valuable content which is helpful to your targeted customers, your content should be like this that your customer will refer to other customers also.

 I simply want to say “Just gain customer's faith and you will be fine always”

WHY USE HEADING TAGS

Use Of Heading Tags

Heading tags  are used to differentiate the heading of a page from the rest of the content. These tags are also known as HTML header tags, head tags, heading tags and SEO header tags. The most important heading tag is the h1 tag and least important is  h6 tag. In HTML coding the header tags from h1 to h6 form a hierarchy. This means that if you skip any of the tag numbers the heading structure will be broken, and this is not good for On-Page Optimization in SEO.

 The coding should be something like what is shown below:

<h1>Main Heading</h1>

<h2>Secondary Heading 1</h2>

<h3>Sub-section of the secondary heading 1</h3>

<h2>Secondary Heading 2</h2>

<h3>Sub-section of the secondary heading 2</h3>

Note::::“ The h1 tag is the most important tag. Every page must have an h1 tag.”

Advantage using Heading tags:

The heading tag is used to represent different sections of web page content. It has an impact on both theSEO and usability of your site.

Header tags from an SEO point of view:

1.     Relevancy: Web Crawlers check the relevancy of the header tag with the content of every page.

2.     Keyword Consistency:  Web crawlers check the keyword consistency between the header tags and other parts of the page.

3.     The Importance of an h1 Tag: The h1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page <title> does.

4.     Enriched User Experience: Heading tags give the user a clear idea of what the page content is about. Search engines give much importance to user-experience on a site, meaning the presence of heading tags becomes an important component of SEO.

Header tags from a usability point of view:

1.     For users of the web who must use a screen reader, it is easier to navigate sections of content by referring to properly structured headings on a page.

2.     The h1 heading tag (main heading) of a page gives users a quick overview of the content that is to follow on the page.

3.     By reading the different heading tags, users can scan a page and read only the section they are interested in.

4.     The primary use of heading tags is for SEO, not to gain the larger, more prominent fonts; but the presentation of a web page does look cleaner with the presence of these tags.

Things you should not be doing with heading tags:

1.     Do not stuff your heading tags with keywords.

2.     Do not use more than one h1 tag on a page unless really necessary. Usually pages will have a single h1 heading and including two might make search engines think this as an attempt to include more keywords for SEO in multiple h1 tags. It is better to divide the content into two separate topics on individual pages with their own h1 tags. This makes more sense to both readers and the search engine spiders, however, using multiple h1 tags is allowed.

3.     Do not use heading tags as hidden text. Any hidden text can result in penalties for your site, especially if the hidden part is a component that effects SEO.

4.     Do not repeat heading tags on different pages of your site. It is a good practice to have unique heading tags throughout your site.

5.     Do not use the same content in your page’s h1 tag as in your meta title tag.

6.     Do not use heading tags for styling text but use them for presenting organized and structured content on pages. Use CSS style sheets for the purpose of styling.

What To Follow SEO (Search Engine Optimization)

Effective SEO (Search Engine Optimization) strategies can make a site more crawl able. Search engine optimization is simply means what a user is search on search engines and where our web links appear on search engines. Its a fight between a user search query and your web rank on search networks.

So if you want to appear on top on search results you have to follow "White Hat SEO" techniques, which can make your site more visible to search user as well as web crawlers (spiders). Good SEO is also means good marketing, well defined marketing techniques, thinking about creative ways to make a site more compelling. The result of making a good website is to improve awareness of that site on the web.

The opposite of "white hat seo" is something called "black hat web spam" a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. Search Engines (Google) see all sorts of web spam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

The goal of many of Google ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. Search Engines also want  great sites for users, not just algorithms, to see their effort rewarded.

Link Schemes
 
Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links influences your ranking. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity.

The following are examples of link schemes which can negatively impact a site's ranking in search results:

• Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
• Excessive link exchanging ("Link to me and I'll link to you")
• Linking to web spammers or unrelated sites with the intent to manipulate PageRank
• Building partner pages exclusively for the sake of cross-linking
• Using automated programs or services to create links to your site.

Here are a few common examples of unnatural links that violate Google guidelines:

• Text advertisements that pass Page Rank


• Links that are inserted into articles with little coherence, for example:
  most people sleep at night. you can buy best blankets at shops. a blanket keeps you warm at night. you can also buy a wholesale heater. It produces more warmth and you can just turn it off in summer when you are going on france vacation.


• Low-quality directory or bookmark site links.


• Links embedded in widgets that are distributed across various sites, for example:
  Visitors to this page: 1,675 

         home loans

• Widely distributed links in the footers of various sites


• Forum comments with optimized links in the post or signature, for example:
  Thanks, that’s great info!
  - Paul
  paul's laptop san diego laptop best laptop san diego

 The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. .