12 Latest Different Bidding Strategies In Google Ads

Google Ads Bidding Strategies

If you aren’t deeply conversant in the various choices you've got, blindly selecting one style of Google ads bidding is like inserting your entire cheque on red.

In this post, we’ll walk you thru all the various styles of Google Ads bidding and the way you'll craft the simplest bidding strategy from them.

When launching a new campaign on Google Ads, Google asks what style of bidding you wish to use:
Automated? Manual?
 Most people pick automatic because who want to monitor the bids all the time? no one.

But in Google Ads, their square measure multiple bidding you'll choose from and even additional ways in which you'll place them to use for max results.

On Google Ads, There Are Mainly 12 Types Of Bidding Strategies that you can use for a variety of goals or results.

These Are -:

1. Target CPA (Cost Per Acquisition) 
2. Target ROAS (Return On Ad Spend) 
3. Maximize Conversions 
4. Enhanced Cost Per Click (ECPC)
5.  Maximize Clicks 
6. Manual CPC Bidding 
7. Target Search Page Location 
8. Target Outranking Share 
9. CPM Bidding (Cost Per Thousand Impressions) 
10. vCPM Bidding (Cost Per Viewable Thousand Impressions)
11. CPV Bidding (Cost Per View)
12. Target Impression Share Bidding

TARGET CPA (Cost Per Acquisition) 

Target CPA bidding you can use to optimize conversions. If driving conversions is your primary goal then select Target CPA to drive more conversions.

With this bidding strategy, Google Ads can automatically set your bids on every campaign based on your CPA. whereas some conversions could price a lot of, others could price less to even out and align along with your acquisition prices.

Target ROAS (Return On Ad Spend)

Target ROAS is that the bidding strategy wherever Google Ads can set your bids to maximise conversion worth supported the come you wish from your ad pay. This number is %age based mostly. 

Let Me explain to you a basic example: 

On your next Google Ads campaign, you wish to come up with $10 for each $2 spent. to try and do the mathematics, you follow this formula: 

Sales ÷ ad pay x 100% = Target ROAS 

Doing the mathematics for my example on top of, here is what the Target ROAS would look like: 

$5 in sales from campaign ÷ $2 ad pay (clicks) x 100% = 250% target ROAS

Maximize Conversions

One of the simplest bidding strategy that Google Ads offer.

Utilizing the maximum daily spending that you set, Google will automatically run your bidding to get maximum conversions from that money.

For example, if your daily is $50, Google will spend it wisely to find the maximum conversions.

Before choosing this bidding strategy technique, make sure to monitor that you set your everyday spending sum at a sensible level that you are eager to spend.

Enhanced Cost Per Click (ECPC)

Utilizing Smart Bidding, Google has the option to increase or decrease the amount of your bid based on the probability of driving the sale. Bids will try to be averaged out at your max cost per click settings.
If the search is very competitive and CPCs are absurdly high, Google can bring down your bids to cost less due to fewer chances of conversions. 

Maximize Clicks

It can be used to maximize the clicks on the website through Google Ads, It's an automatic bid strategy based upon maximum daily budgets.

Manual CPC Bidding

It will give you more control on your bidding strategy, where you can perform any change in bids manually, here you can set bids for different ad groups, keywords or placement from your end manually.

You can also combine Manual CPC Bidding to Enhanced CPC Bidding.

Doing this will help manually control budgets but allow Google to adjust bids based on the likelihood of converting.

Target Search Page Location

TSPL (Target Search Page Location)

Google automatically adjust the bids to always show the ads either on the 1st Page of Google or at the top of the search page of Google.

Target Outranking Share

It is another automated bidding strategy where you can choose a specific website or competitors which you want to outrank, when your ads and your competitors' ads both are displaying then google will increase your bids to outrank their ads.


Cost Per Thousand Impression  (CPM)

CPM also called Cost Per Mile, it is used to denote the price of 1000 ad impressions on display networks,

This option is reserved for the Display Network and YouTube campaigns like TrueView.

Cost Per Viewable Impressions  (vCPM)

A viewable impression is a standard measure of ad viewability that aims to only track impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user does not scroll down far enough to see it on their device, that ad impression would not be calculated as viewable. With CPM pricing, advertisers will have to pay for these useless impressions. However, with vCPM pricing, advertisers will not be charged for these non-viewable/unmeasurable impressions.

vCPM bidding is a tactic of manual bidding best reserved for brand awareness campaigns.

Cost Per View  (CPV)

Cost-per-view (CPV) bidding is the default approach to set the amount you'll pay for TrueView video ads in Google Ads. With CPV bidding, you'll pay for video views or interactions. A view is counted when somebody watches 30 seconds of your video promotion (or the length if it's shorter than 30 seconds) or associates with the advertisement, whichever comes first.

Target Impression Share Bidding

Target impression share is a Smart Bidding strategy that automatically sets bids with the goals of showing your ads on without a doubt the highest point of the page, on the highest point of the page, or anyplace on the page of Google search results. Target impression share is accessible either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns.

Websites May Rank May Not Rank On The 1st Page Of Search Engines

Rankings may come, May not come on the 1st page of Search Engines!!

We have to understand the science behind the work, we need to understand the calculations.

We have to do some hit and trial, not the same formula always work, sometimes we have to think out of the box!!

For different industries results can be defined in several ways, showing results on 1st page is not everything, bringing quality and targeted traffic is also important.

Regular updation in Content is most important part.

Dynamic websites rank well on search engines as compared to static websites, because of regular content updates.

Quality backlinks May improve traffic but the creation of backlinks is not the guarantee for rankings.

A website will rank well with a lot of factors few of them are

1) Proper website structure.

2) Proper content creation and Optimization.

3) Proper images with some informative messages and optimization of images using alt tag, title tag and caption.

4) Minimum coding errors.

5) Div based programming while creating a website, minimum use of tables.

6) A site must be created for users, not for search engines.

7) Regular content update.

8) Optimization of title and meta tags.

9) Use of heading with some quality and informative messages.

10) Informative content, do not try to use sales-driven messages, try to educate the visitors with the content.

11) More focus on users.

12) Track through Google Analytics, if the bounce rate is high then tries to minimise it as much as possible.

13) Visitors should have the purpose to stay on the web pages.

14) Share the links on social websites.

15) Quality backlinks with high-quality & informative content.

16) Encourage your visitors by applying some meaningful thoughts in the content.

17) Visitors must have to love your content.

18) Content should be sharable.

Google Ads To Remove Avg Position Matric

Google Ads going to remove Avg Position Matric on Sep 30 2019.

It's a big change in Google Ads for those advertisers who actually check avg positions of ads through Avg position matric in Google Ads or Adwords.

After removing Avg position matric Google Ads introduce two new matrics that provide a clearer view of where ads actually appear in SERP (Search Engine Result Pages).

Those matrics include

• Absolute Top Impression
• Top Impression

Absolute top impression share “Search abs. top IS” is the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. 

Absolute top impression share = Impressions on absolute top/eligible impressions on top

Top impression share “Search top IS” is the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. 

Search top impression share = Impressions on top/eligible impressions on top 

What Is Google Ads Avg Position?

The normal position metric has been a savvy metric that many Google Ads clients have developed to adore. As you can most likely conjecture from its name, the measurement gives you the normal position that your promotion is being shown on Google. A normal position of 3 would demonstrate that on most impressions your promotion gets, the advertisement is being shown close to the highest point of the page. In any case, it's essential to take the measurement with a spot of salt. Since the figure is normal it doesn't mean your advertisement is position 3 for everybody that sees it. It's conceivable that on certain impressions your promotion could be as low as position 6. The metric just reveals to you the situation of a large portion of the impressions you get.

Google's meaning of normal position is "A measurement that depicts how your advertisement ordinarily positions against different promotions. This rank decides as per the pattern in which promotions show up on the page." A normal position of 1-4 is on the principal page. It's really uncommon that you wind up in position 1.0 constantly. We will, in general, observe something like 1.2 or 2.3 normal positions, which implies that ads are "commonly" arriving between advertisement position 1 and 2. Normal position means normal estimation, which implies that your promotion position is weighted by the number of impressions at each position. Along these lines, on the off chance that you were getting most of the impressions in advertisement position 2 however a few different occasions during that time, you could have been in position 1 or 6.