Hello Guys,
So today I am going to share few important factors related
to web content and why it is important.
As we all know that now days Internet Marketing is become one of the most important
strategy to promote any information on the web.
Then why business owners do not paying much attention towards their web
content.?
What Is Web Content?
Web content is basically the text, images or videos which we
generally use in our web pages to attract our online users/customers. Here in
web marketing our examiner is our user, If our content is not good or it is not
written as per the requirement of the users
then there are very few chances to obtain maximum marks.
I am agree with the fact that it’s not easy at all to
understand the requirement of online
users that what he/she exactly want to see on web. But to achieve such type of
challenges we have to adopt several
practices like content analysis,
competitor analysis, check copied content, avoid grammatical mistakes, use thin
content, use images, use videos. On a simple node content should be
specific and as per the topics or headings.
Also using language translator on websites is a good idea,
because it is not necessary that the user who is accessing your website is
familiar with the language which you are using in your web pages/site.
Few are the major points which are important while writing the web content -:
- Try to explain the facts and figures related to your business model.
- Try to explain major or minor specifications.
- Before writing any content keep in your mind that user is not much literate about the topic on which you are writing/explaining. So just think at once that how much you are able to educate an illiterate user with the help of online web presence.
- Think about the users not about the search engines.
- Focus on topics or headings.
- Content should be relevant as per the page headings, urls, title.
- Images must be relevant.
- Design and develop your own images, copy paste is not a good idea at all..
- Description must be specific, thin and quality. (It is something on the very first sight user must say wow).
- Proper link structure.
- Proper navigation.
- Attractive/catchy themes.
- Use punch lines.
- Educate users with the help of content (best example till now Wikipedia)
- Avoid content duplicacy.
Web Content is basically online presentation in which you
have to explain your own thoughts or views to educate your online users or
customers.
Sometimes I observed that the pages with very high quality
content are not much preferable by users. The fact behind is that it might be
possible that the user do not want to see or a user is not much interested to
see or to read that much quality of content. But in several cases high quality
content is preferable.
Quality of content is depend upon the type of the user or
targeted customers.
For Example:
- Research Scholars, Doctors, Engineers, Lawyers generally prefer high quality content websites because they love to read and they love to learn.
- Business Owners, Real Estate Agents, Brokers, Marketing professionals generally prefer low quality content websites or prefer to see what exactly they want to see they never ever prefer to waste their time in reading the whole paragraphs because there main concern is not research it is something related to business.
- Children’s, babies prefer to see images or funny images in websites because they got attracted with images, they do not prefer paragraphs, content or text in websites.
So, finally before
writing any text or developing any website we first have to think about our
users, about our customers.
We have to be very much specific on the topics, headings
which we are using in our website.
Quality simply means that a user become educated or get
attracted by visiting a website. Its upto you that how you will educate users
either with text, images or videos or online content.
