Hello
Friends,
As we
all know that Google Ad words suspended almost 50k accounts
for tech support industry in the last year Sep-2013. After that
several PPC Professionals or Internet Marketing Companies start
running doing PPC campaigning on bing/yahoo ad center and
getting volume, but again through bing/yahoo ad center we
have several clicks or visitors but we don't have good volume or
targeted customers, which results heavy spending and very low sale.
But again business professionals/owners not going to ready to give
transparency with their web content or business module to their
users.
We
should know or we should learn that Internet Marketing is all about
for user safety not for spiders or web crawlers. SEM (Search
Engine Marketing) is not at all about raising the bids or to
increase daily budgets, its all about to be transparent with your
business module, with your content on web pages, its all about true
information that what you are providing to your online customers, and
how will you provide services/products to them.
For Technical Support-:
We
should understand the value of content in our web pages, we should
educate our customers through our online content, we should be very
clear about plans and prices, we should be very clear that “we
are not associated with any brands” and if we are then we have
to mention the same, we should mention our all contact details on
every web page because a user must have to know that
after dialing toll free number where his call will be
landed either in India, Philippines, USA, Canada or any
part of the world.
Importance Of Content In Web/Landing Pages-:
Importance
of content in web pages again a very important factor which is
generally a lagging part for PPC/ Ad words professional. Because
several Ad words Professional/Business Owners still think that
raising the bids will improve your ad positions in search results,
which is not at all true. We should understand that every search
engine always love to see quality in your web content, they always
love to see transparency in your content, they always prefer to see
quality or relevant content in your web pages, they always like to
see that how much your content is easy to read or easy to catch for
your users. So please do not miss guide your online users or
customers.
If You Are Third Party Technical Support-:
If
you are third party technical support then you need to be very
careful with your web content and ad text.
Why
so-:
If
you are third party and not associated with any brand then please do
not use any brand term like Apple, HP, Dell, Toshiba, Lenovo Brother,
Epson, Facebook etc in your ad text, if you do that then later or
sooner you will be penalised by Google or suspended by Google. It is
true that Google was allowing to use brand terms in ad text before
Sep-2013 but now Google is not allowing to use any brand terms in
your ad text and also in your landing pages.
For
third parties better to use generic terms
Like-:
Support
For Computers.
Support
For Smart Phones.
Support
For Operating System.
Support
For Printers etc.
Instruction
For Technical Support Sales Agents-:
Here
I am going to mention few Instructions to sales agents who belongs to
Technical Support Industry, Instructions are funny but we need to
take care.
- Avoid using terms like hacking, hijacking, foreign attackers in pc/laptop or some related terms in your sale pitch.
- Charge them for the exact issue or exact problem.
- Take remote if you only think that issue is not fixable without remote.
- No need to offer them life time support because you know your plans will be valid maximum up to a year which is clearly mention in your website.
If
sale agents are not going to adopt best practices in there sale pitch
then never expect that an Ad words professional will help you to
generate a good volume. (Its not a warning its a recommendation to
adopt best practices and to avoid bad practices because you all know
very well that Google take only few seconds for suspension and take
number of months to fix the issue.)
Toll
Free Numbers-:
Avoid
using toll free numbers in any ad text, better to use call extensions
only if you want to highlight your number with your ad text.
In
last I would like to recommend few key factors for Ad words
Professionals to run tech support or any business with Google Ad
words.
- Focus on quality and relevant content in your web/landing pages.
- Think about user safety if you want to run your ads for long with Ad words.
- Contact details must be physical.
- It hardly matters that you are running ad words account from which part of the world you should be loyal with your online customers with your online web content.
- Never ever miss guide your online customers.
- No need to hide any thing what you are just mention the same in your web pages.
- Never depend on one landing page, use different landing pages to measure online user interaction.
- Ad text must be relevant to your landing pages also with search queries or keywords.
- Focus on quality score. (Better to use those keywords which having quality score more than 5).
I
hope this post will help you guys that how to run ad words to avoid
suspension by Google.
