Google
Adwords For I.T Tech Support Industry
As we all know that Google always changes their terms and policies
for online advertisers, Google want to give a proper information to the end
user and google wants to gain user experience. On the basis of this Google want
to improve search results as much as possible for the end user.
In last month (Sep-2013) Google suspended several accounts from
India who are running their tech Industries from India and providing support to
U.S.A or Canadian customers.
The main reason behind such suspensions is that most of the
companies providing support for one or two years but they get closed suddenly after
3-4 months. And when customer make a call on those toll free numbers so they don’t get any
response or no response because company is no more in the market.
So I Simply want to say that google want only trusted companies in
their search results to gain the faith
of end user. We need to be very careful while selling any support/services to customers because we are here to gain faith
and if we cannot do that so I think we do not have any right to run any
business. Transparency, loyalty, faith, trust must be require to run the
business.
As we all
Know what is S.A.L.E = Satisfy All Loyal Efforts.
About Ads
:
In adwords we generally run ads on the basis of landing page,
display and destination urls, keywords, ad text, ad extensions etc.
Customers/User generally type keywords according to his/her issue and
what ever link they found on the top of search results they generally contact to that website/link or
company without knowing that to whom I am talking is a trusted company or not because
customer have a faith on Google.
So to keep this faith and to gain this faith Google decided to
give most accurate results to the end user either in paid/inorganic listing or natural/organic
listing.
Landing
Pages For Tech Support Industry:
Here I am sharing my experience with you guys that how to design
or develop Tech Support website to avoid suspension.
- Disclaimer : Clearly mention your disclaimer which is visible to customers without scrolling down. Disclaimer should be clear and provide as much information as much as possible.
Example Of Disclaimer: CompanyName is a THIRD-PARTY SERVICE provider for software related
issues in desktops, laptops, and peripherals. We provide services through our
pool of trained specialists and experts who are certified by leading technology
companies. The brand names, trademarks, logos, company names used in the site
and belong to their respective owners. Brand names, trademarks, logos, company
names used in the site are for representation purposes only.
- Plans and Pricing : You need to mention your plans and pricing on every landing page. Pricing should be clear and provide the information that what user will get in what pricing. Here is the example that how your plans and pricing need to be visible to user:
- Copied Content: As we all know for best optimized site “CONTENT IS KING” so use fresh content on your landing pages as much as possible. Please do not copy paste otherwise Google will suspend account.
- Contact Us Page: On Contact Us page their must be physical address not PO BOX only. and also use Google map to locate your office address. Also use actual mobile number don't use VOIP ( Voice Over Internet Protocol) based number in billing information
- Disclaimer On Images: Required to mention clear disclaimer about different brands
- Toll Free Numbers: Do not use any toll free number with ad text.
- On every page you must have to mention Disclaimer, Pricing & Plans, Refund Policy, Privacy Policy, Contact Details (Actual Details)
- About Page Content : Always use simplified content to explain your services/product or support, do not copy paste, Your message should informative as much as possible it looks like helping or guiding your customers rather then selling.
- Add Value: Add value in your content it simply means that try to use valuable content which is helpful to your targeted customers, your content should be like this that your customer will refer to other customers also.
I simply want to say “Just gain customer's faith
and you will be fine always”
