12 Latest Different Bidding Strategies In Google Ads

Google Ads Bidding Strategies

If you aren’t deeply conversant in the various choices you've got, blindly selecting one style of Google ads bidding is like inserting your entire cheque on red.

In this post, we’ll walk you thru all the various styles of Google Ads bidding and the way you'll craft the simplest bidding strategy from them.

When launching a new campaign on Google Ads, Google asks what style of bidding you wish to use:
Automated? Manual?
 Most people pick automatic because who want to monitor the bids all the time? no one.

But in Google Ads, their square measure multiple bidding you'll choose from and even additional ways in which you'll place them to use for max results.

On Google Ads, There Are Mainly 12 Types Of Bidding Strategies that you can use for a variety of goals or results.

These Are -:

1. Target CPA (Cost Per Acquisition) 
2. Target ROAS (Return On Ad Spend) 
3. Maximize Conversions 
4. Enhanced Cost Per Click (ECPC)
5.  Maximize Clicks 
6. Manual CPC Bidding 
7. Target Search Page Location 
8. Target Outranking Share 
9. CPM Bidding (Cost Per Thousand Impressions) 
10. vCPM Bidding (Cost Per Viewable Thousand Impressions)
11. CPV Bidding (Cost Per View)
12. Target Impression Share Bidding

TARGET CPA (Cost Per Acquisition) 

Target CPA bidding you can use to optimize conversions. If driving conversions is your primary goal then select Target CPA to drive more conversions.

With this bidding strategy, Google Ads can automatically set your bids on every campaign based on your CPA. whereas some conversions could price a lot of, others could price less to even out and align along with your acquisition prices.

Target ROAS (Return On Ad Spend)

Target ROAS is that the bidding strategy wherever Google Ads can set your bids to maximise conversion worth supported the come you wish from your ad pay. This number is %age based mostly. 

Let Me explain to you a basic example: 

On your next Google Ads campaign, you wish to come up with $10 for each $2 spent. to try and do the mathematics, you follow this formula: 

Sales ÷ ad pay x 100% = Target ROAS 

Doing the mathematics for my example on top of, here is what the Target ROAS would look like: 

$5 in sales from campaign ÷ $2 ad pay (clicks) x 100% = 250% target ROAS

Maximize Conversions

One of the simplest bidding strategy that Google Ads offer.

Utilizing the maximum daily spending that you set, Google will automatically run your bidding to get maximum conversions from that money.

For example, if your daily is $50, Google will spend it wisely to find the maximum conversions.

Before choosing this bidding strategy technique, make sure to monitor that you set your everyday spending sum at a sensible level that you are eager to spend.

Enhanced Cost Per Click (ECPC)

Utilizing Smart Bidding, Google has the option to increase or decrease the amount of your bid based on the probability of driving the sale. Bids will try to be averaged out at your max cost per click settings.
If the search is very competitive and CPCs are absurdly high, Google can bring down your bids to cost less due to fewer chances of conversions. 

Maximize Clicks

It can be used to maximize the clicks on the website through Google Ads, It's an automatic bid strategy based upon maximum daily budgets.

Manual CPC Bidding

It will give you more control on your bidding strategy, where you can perform any change in bids manually, here you can set bids for different ad groups, keywords or placement from your end manually.

You can also combine Manual CPC Bidding to Enhanced CPC Bidding.

Doing this will help manually control budgets but allow Google to adjust bids based on the likelihood of converting.

Target Search Page Location

TSPL (Target Search Page Location)

Google automatically adjust the bids to always show the ads either on the 1st Page of Google or at the top of the search page of Google.

Target Outranking Share

It is another automated bidding strategy where you can choose a specific website or competitors which you want to outrank, when your ads and your competitors' ads both are displaying then google will increase your bids to outrank their ads.


Cost Per Thousand Impression  (CPM)

CPM also called Cost Per Mile, it is used to denote the price of 1000 ad impressions on display networks,

This option is reserved for the Display Network and YouTube campaigns like TrueView.

Cost Per Viewable Impressions  (vCPM)

A viewable impression is a standard measure of ad viewability that aims to only track impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user does not scroll down far enough to see it on their device, that ad impression would not be calculated as viewable. With CPM pricing, advertisers will have to pay for these useless impressions. However, with vCPM pricing, advertisers will not be charged for these non-viewable/unmeasurable impressions.

vCPM bidding is a tactic of manual bidding best reserved for brand awareness campaigns.

Cost Per View  (CPV)

Cost-per-view (CPV) bidding is the default approach to set the amount you'll pay for TrueView video ads in Google Ads. With CPV bidding, you'll pay for video views or interactions. A view is counted when somebody watches 30 seconds of your video promotion (or the length if it's shorter than 30 seconds) or associates with the advertisement, whichever comes first.

Target Impression Share Bidding

Target impression share is a Smart Bidding strategy that automatically sets bids with the goals of showing your ads on without a doubt the highest point of the page, on the highest point of the page, or anyplace on the page of Google search results. Target impression share is accessible either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns.

Websites May Rank May Not Rank On The 1st Page Of Search Engines

Rankings may come, May not come on the 1st page of Search Engines!!

We have to understand the science behind the work, we need to understand the calculations.

We have to do some hit and trial, not the same formula always work, sometimes we have to think out of the box!!

For different industries results can be defined in several ways, showing results on 1st page is not everything, bringing quality and targeted traffic is also important.

Regular updation in Content is most important part.

Dynamic websites rank well on search engines as compared to static websites, because of regular content updates.

Quality backlinks May improve traffic but the creation of backlinks is not the guarantee for rankings.

A website will rank well with a lot of factors few of them are

1) Proper website structure.

2) Proper content creation and Optimization.

3) Proper images with some informative messages and optimization of images using alt tag, title tag and caption.

4) Minimum coding errors.

5) Div based programming while creating a website, minimum use of tables.

6) A site must be created for users, not for search engines.

7) Regular content update.

8) Optimization of title and meta tags.

9) Use of heading with some quality and informative messages.

10) Informative content, do not try to use sales-driven messages, try to educate the visitors with the content.

11) More focus on users.

12) Track through Google Analytics, if the bounce rate is high then tries to minimise it as much as possible.

13) Visitors should have the purpose to stay on the web pages.

14) Share the links on social websites.

15) Quality backlinks with high-quality & informative content.

16) Encourage your visitors by applying some meaningful thoughts in the content.

17) Visitors must have to love your content.

18) Content should be sharable.

Google Ads To Remove Avg Position Matric

Google Ads going to remove Avg Position Matric on Sep 30 2019.

It's a big change in Google Ads for those advertisers who actually check avg positions of ads through Avg position matric in Google Ads or Adwords.

After removing Avg position matric Google Ads introduce two new matrics that provide a clearer view of where ads actually appear in SERP (Search Engine Result Pages).

Those matrics include

• Absolute Top Impression
• Top Impression

Absolute top impression share “Search abs. top IS” is the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. 

Absolute top impression share = Impressions on absolute top/eligible impressions on top

Top impression share “Search top IS” is the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. 

Search top impression share = Impressions on top/eligible impressions on top 

What Is Google Ads Avg Position?

The normal position metric has been a savvy metric that many Google Ads clients have developed to adore. As you can most likely conjecture from its name, the measurement gives you the normal position that your promotion is being shown on Google. A normal position of 3 would demonstrate that on most impressions your promotion gets, the advertisement is being shown close to the highest point of the page. In any case, it's essential to take the measurement with a spot of salt. Since the figure is normal it doesn't mean your advertisement is position 3 for everybody that sees it. It's conceivable that on certain impressions your promotion could be as low as position 6. The metric just reveals to you the situation of a large portion of the impressions you get.

Google's meaning of normal position is "A measurement that depicts how your advertisement ordinarily positions against different promotions. This rank decides as per the pattern in which promotions show up on the page." A normal position of 1-4 is on the principal page. It's really uncommon that you wind up in position 1.0 constantly. We will, in general, observe something like 1.2 or 2.3 normal positions, which implies that ads are "commonly" arriving between advertisement position 1 and 2. Normal position means normal estimation, which implies that your promotion position is weighted by the number of impressions at each position. Along these lines, on the off chance that you were getting most of the impressions in advertisement position 2 however a few different occasions during that time, you could have been in position 1 or 6.

BING ADS POLICIES IN DETAIL TO RUN TECHNICAL SUPPORT PAID CAMPAIGNS

After multiple complaints from customers about companies which have been Microsoft partners, and using the Microsoft trademarked terms and images Bing Ads editorial team has chosen to disallow all advertisers, partners or not, from using any Microsoft intellectual property. This includes any and all trademarked and copyrighted terms, logos, and images for any and all Microsoft products.
As for the misleading material, this typically relates to how things are worded on the websites.
This also includes a disclaimer which Bing Ads require  on each landing page.
The disclaimer must be clear, prominent and within close proximity to the first call to action, and above the fold so no scrolling is required to view it. This must also include the following criteria:

•       Call out that the company is a 3^rd party support provider.
•        Call out that the company does not own any of the brands supported.
•        Call out that the service may be offered through the brand owners.

Below is an example of a complete disclaimer which meets Bing Ads editorial guidelines.

Disclaimer: Company name is an independent service provider of technical support for software and hardware. We have no association or affiliation with any of these companies and brands for which we are offering support on Company name. Usage of logos and brand names are just for information purposes. All other trademarks, registers trademarks, company names, product names, and brand names, are the property of their respective owners. The services we offer may also be available through the brand owners, on their sites.
There are some services that cannot be offered or supported. These include support for any email services. This includes, Hotmail, Gmail, Outlook, Yahoomail, and many more.
Another service which cannot be offered is for resetting passwords, or helping recover forgotten passwords as this is a service which can only be offered by the brand owners.
Any time a brand name is used it must say "Support for Brand Name." This is because when an ad or site says "Brand name support" it can mislead a customer into believing they are contacting the brand themselves.

You can find more information on Bing Ads misleading content guidelines here -: http://advertise.bingads.microsoft.com/en-us/editorial-misleading-content-guidelines

In addition to the disclaimer Bing Ads also require a privacy policy if collecting a customer's personally identifiable information (PII). Personally identifiable information (PII) is any information which can be used to identify an individual person.
Examples of PII are:

•          First and last name
•          Cell Phone number
•          Email address
•          Mailing address
•          Credit card number
•          Social security number
•          Driver's license number

A privacy policy or a clearly labeled link to a page containing the policy must be placed on the landing page, and on any page which is collecting PII.
Bing Ads  require a few components to be in the privacy policy. These include:

•          Clearly state the name of the company collecting the information.
•          Clearly state the reason why the information is being collected.
•          Provide opt-out or unsubscribe instructions specifying who and how to contact them to remove them from receiving any communications from supplying their information.

As of February 2015 phone numbers can no longer be used in the ad copy. If you wish to have a phone number display with your ad it must be added using either a call extension or location extension. Phone numbers will no longer be able to be used within the ad title, ad text, display URL, or destination URL.
Once the ads and website have the necessary changes made to fall within Bing editorial guidelines Bing Ads team will reviewed once again by to get the ads approved.

You can find more information on Bing Ads editorial guidelines here. http://advertise.bingads.microsoft.com/en-us/bing-ads-policies

Why Web Content Is An Important Factor In Internet Marketing?

Hello Guys,

So today I am going to share few important factors related to web content  and why it is important.

As we all know that now days  Internet Marketing is become one of the most important strategy to promote any information on the web.

Then why business owners do not paying much attention towards their web content.?

What Is Web Content?

 

Web content is basically the text, images or videos which we generally use in our web pages to attract our online users/customers. Here in web marketing our examiner is our user, If our content is not good or it is not written as per the requirement of the users  then there are very few chances to obtain maximum marks.

I am agree with the fact that it’s not easy at all to understand the requirement  of online users that what he/she exactly want to see on web. But to achieve such type of challenges we have to adopt several  practices like content analysis, competitor analysis, check copied content, avoid grammatical mistakes, use thin content, use images, use videos. On a simple node content should be specific and as per the topics or headings.

Also using language translator on websites is a good idea, because it is not necessary that the user who is accessing your website is familiar with the language which you are using in your web pages/site.

Few are the major points which are important while writing the web content -:

•          Try to explain the facts and figures related to your business model.
•          Try to explain major or minor specifications.

•          Before writing any content keep in your mind that user is not much literate about the topic on which you are writing/explaining. So just think at once that how much you are able to educate an illiterate user with the help of online web presence.

•          Think about the users not about the search engines.

•          Focus on topics or headings.

•          Content should be relevant as per the page headings, urls, title.

•          Images must be relevant.

•          Design and develop your own images, copy paste is not a good idea at all..

•          Description must be specific, thin and quality. (It is something  on the very first sight user must say wow).

•          Proper link structure.

•          Proper navigation.

•          Attractive/catchy themes.

•          Use punch lines.

•          Educate users with the help of content (best example till now Wikipedia)

•          Avoid content duplicacy.

Web Content is basically online presentation in which you have to explain your own thoughts or views to educate your online users or customers.

Sometimes I observed that the pages with very high quality content are not much preferable by users. The fact behind is that it might be possible that the user do not want to see or a user is not much interested to see or to read that much quality of content. But in several cases high quality content is preferable.

Quality of content is depend upon the type of the user or targeted customers.

For Example:

•  Research Scholars, Doctors, Engineers, Lawyers generally prefer high quality content websites because they love to read and they love to learn.

• Business Owners, Real Estate Agents, Brokers, Marketing professionals  generally prefer low quality content websites or prefer to see what exactly they want to see they never ever prefer to  waste their  time in reading  the whole  paragraphs because there main concern is not research it is something related to  business.

• Children’s, babies prefer to see images or funny images in websites because they got attracted with images, they do not prefer paragraphs, content or text in websites.

So,  finally before writing any text or developing any website we first have to think about our users, about our customers.

We have to be very much specific on the topics, headings which we are using in our website.

Quality simply means that a user become educated or get attracted by visiting a website. Its upto you that how you will educate users either with text, images or videos or online content.

Recommendation To Run Google Adwords For Tech Support (USA/Canada/U.K/Australia)

Hello Friends,

As we all know that Google Ad words suspended almost 50k accounts for tech support industry in the last year Sep-2013. After that several PPC Professionals or Internet Marketing Companies start running doing PPC campaigning on bing/yahoo ad center and getting volume, but again through bing/yahoo ad center we have several clicks or visitors but we don't have good volume or targeted customers, which results heavy spending and very low sale. But again business professionals/owners not going to ready to give transparency with their web content or business module to their users.

We should know or we should learn that Internet Marketing is all about for user safety not for spiders or web crawlers. SEM (Search Engine Marketing) is not at all about raising the bids or to increase daily budgets, its all about to be transparent with your business module, with your content on web pages, its all about true information that what you are providing to your online customers, and how will you provide services/products to them.

For Technical Support-:

We should understand the value of content in our web pages, we should educate our customers through our online content, we should be very clear about plans and prices, we should be very clear that “we are not associated with any brands” and if we are then we have to mention the same, we should mention our all contact details on every web page because a user must have to know that after dialing toll free number where his call will be landed either in India, Philippines, USA, Canada or any part of the world.

Importance Of Content In Web/Landing Pages-:

Importance of content in web pages again a very important factor which is generally a lagging part for PPC/ Ad words professional. Because several Ad words Professional/Business Owners still think that raising the bids will improve your ad positions in search results, which is not at all true. We should understand that every search engine always love to see quality in your web content, they always love to see transparency in your content, they always prefer to see quality or relevant content in your web pages, they always like to see that how much your content is easy to read or easy to catch for your users. So please do not miss guide your online users or customers.

If You Are Third Party Technical Support-:

If you are third party technical support then you need to be very careful with your web content and ad text.

Why so-:

If you are third party and not associated with any brand then please do not use any brand term like Apple, HP, Dell, Toshiba, Lenovo Brother, Epson, Facebook etc in your ad text, if you do that then later or sooner you will be penalised by Google or suspended by Google. It is true that Google was allowing to use brand terms in ad text before Sep-2013 but now Google is not allowing to use any brand terms in your ad text and also in your landing pages.

For third parties better to use generic terms

Like-:

Support For Computers.

Support For Smart Phones.

Support For Operating System.

Support For Printers etc.

Instruction For Technical Support Sales Agents-:

Here I am going to mention few Instructions to sales agents who belongs to Technical Support Industry, Instructions are funny but we need to take care.

1. Avoid using terms like hacking, hijacking, foreign attackers in pc/laptop or some related terms in your sale pitch.
2. Charge them for the exact issue or exact problem.
3. Take remote if you only think that issue is not fixable without remote.
4. No need to offer them life time support because you know your plans will be valid maximum up to a year which is clearly mention in your website.

If sale agents are not going to adopt best practices in there sale pitch then never expect that an Ad words professional will help you to generate a good volume. (Its not a warning its a recommendation to adopt best practices and to avoid bad practices because you all know very well that Google take only few seconds for suspension and take number of months to fix the issue.)

Toll Free Numbers-:

Avoid using toll free numbers in any ad text, better to use call extensions only if you want to highlight your number with your ad text.

In last I would like to recommend few key factors for Ad words Professionals to run tech support or any business with Google Ad words.

1. Focus on quality and relevant content in your web/landing pages.
2. Think about user safety if you want to run your ads for long with Ad words.
3. Contact details must be physical.
4. It hardly matters that you are running ad words account from which part of the world you should be loyal with your online customers with your online web content.
5. Never ever miss guide your online customers.
6. No need to hide any thing what you are just mention the same in your web pages.
7. Never depend on one landing page, use different landing pages to measure online user interaction.
8. Ad text must be relevant to your landing pages also with search queries or keywords.
9. Focus on quality score. (Better to use those keywords which having quality score more than 5).

I hope this post will help you guys that how to run ad words to avoid suspension by Google.

Google Ad Words For I.T Tech Support Industry

Google Adwords For I.T Tech Support Industry

As we all know that Google always changes their terms and policies for online advertisers, Google want to give a proper information to the end user and google wants to gain user experience. On the basis of this Google want to improve search results as much as possible for the end user.

In last month (Sep-2013) Google suspended several accounts from India who are running their tech Industries from India and providing support to U.S.A or Canadian customers.

The main reason behind such suspensions is that most of the companies providing support for one or two years but they get closed suddenly after 3-4 months. And when customer make a  call on those  toll free numbers so they don’t get any response or no response because company is no more in the market.

So I Simply want to say that google want only trusted companies in their search results to gain the  faith of end user. We need to be very careful while selling any support/services  to customers because we are here to gain faith and if we cannot do that so I think we do not have any right to run any business. Transparency, loyalty, faith, trust must be require to run the business.

As we all Know what is S.A.L.E = Satisfy All Loyal Efforts.

About Ads :

In adwords we generally run ads on the basis of landing page, display and destination urls, keywords, ad text, ad extensions etc.

Customers/User  generally  type keywords according to his/her issue and what ever link they found on the top of search results  they generally contact to that website/link or company without knowing that to whom I am talking is a trusted company or not because customer have a faith on Google.

So to keep this faith and to gain this faith Google decided to give most accurate results to the end user either in paid/inorganic listing or natural/organic listing.

Landing Pages For Tech Support Industry:

  

Here I am sharing my experience with you guys that how to design or develop Tech Support website to avoid suspension.

  

•   Disclaimer : Clearly mention your disclaimer which is visible to customers without scrolling down. Disclaimer should be clear and provide as much information as much as possible.

Example Of Disclaimer: CompanyName is a THIRD-PARTY SERVICE provider for software related issues in desktops, laptops, and peripherals. We provide services through our pool of trained specialists and experts who are certified by leading technology companies. The brand names, trademarks, logos, company names used in the site and belong to their respective owners. Brand names, trademarks, logos, company names used in the site are for representation purposes only.

• Plans and Pricing : You need to mention your plans and pricing on every landing page. Pricing should be clear and provide the information that what user will get in what pricing. Here is the example that how your plans and pricing need to be visible to user:

• Copied Content: As we all know for best optimized site “CONTENT IS KING” so use fresh content on your landing pages as much as possible. Please do not copy paste otherwise Google will suspend account. 
•   Contact Us Page: On Contact Us page their must be physical address not PO BOX only. and also use Google map to locate your office address. Also use actual mobile number don't use VOIP ( Voice Over Internet Protocol) based number in billing information
• Disclaimer On Images: Required to mention clear disclaimer about different brands 
•   Toll Free Numbers:  Do not use any toll free number with ad text.
• On every page you must have to mention Disclaimer, Pricing & Plans, Refund Policy, Privacy Policy, Contact Details (Actual Details) 
• About Page Content : Always use simplified content to explain your services/product or support, do not copy paste, Your message should informative as much as possible it looks like helping or guiding your customers rather then selling.
• Add Value: Add value in your content it simply means that try to use valuable content which is helpful to your targeted customers, your content should be like this that your customer will refer to other customers also.

 I simply want to say “Just gain customer's faith and you will be fine always”